“The thinking man’s pundit” — Sunday Times
Keith Elliott has run sports betting services ever since he operated what was probably the country’s first in 1992. His vast sporting knowledge, shrewd analytical research and quality contacts, together with his insights into personal motivation, make him a legendary name in sports betting.
His original analytical approach to sports betting prompted the Sunday Times to call Keith, ‘the thinking man’s pundit’.
He has written countless articles and books, notably 13 annual editions of the the acclaimed Elliott’s Golf Form, known as the ‘Golf Punter’s Bible’, and ‘How To Win At Golf Betting’. He was also a weekly columnist for The Sportsman newspaper.
His varied career in broadcasting began in 1978 when he became BBC Radio Merseyside’s Racing Correspondent, a role he held for 18 years until he became a government appointed director of the Horserace Betting Levy Board. Throughout his nine years of service Keith worked tirelessly on behalf of punters and was quickly dubbed ‘The Punters’ Champion’ as he built a reputation as a passionate supporter of both punters and racegoers.
His television career includes regular appearances as an analyst on the At The Races programme ’Fill Yer Boots’ and The Sportsxchange.
In September 2014, after over 20 years of running successful betting services for other companies, Keith has launched his own Elliott’s Sports Analysis Service.
Keith’s popular new service now has members in Bulgaria, Dubai, Germany, South Africa, Argentina, Singapore and the Republic of Ireland, as well as throughout the United Kingdom.